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Fat Footers

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Fat Footers builds a footer of links to the pages on your site worth finding: comparisons and integrations on a SaaS site, every tool by category, services by area, reviews and best-of pages. It reads your sitemap (or a page list you paste), checks every page is live, and groups and labels the links for your kind of site from each page’s own title. You edit it, then copy the HTML or place it on WordPress.

7 min read11 stepsUpdated November 11, 2026

Before you start

  • Your Aha Studio accountFat Footers is for members: 30 builds a month. A footer you built can be edited, copied and placed again as often as you like. The page shows an Example made of sample data for visitors.
  • A site with a sitemap, or a page listMost sites have a sitemap (WordPress makes one at /wp-sitemap.xml, and SEO plugins make their own). No sitemap? Paste your pages: addresses one per line, the SaaS SEO Factory CSV, or a footer you already have as HTML or JSON.
  • For WordPress: the Aha Studio Connector 1.10.0 or laterThe free plugin, from Your account, Publishing, on a site connected with an Administrator account. Without it, use Copy HTML.
No AI writes anything here and nothing is bought: every label is the page’s own title (your site’s name taken off) or, with no title, its address. Links between your own pages are followed, never nofollow, so they pass their weight to each other.
PART 01

Build a footer

0 of 6 done
  1. Open Fat FootersAt fatfooters.ahastudio.net, or press Start something new on your account page and choose Fat footer.
  2. Type your site and pick its kindSaaS or software, Free tools or calculators, Local business or agency, Affiliate or review site, or Any other site. The kind decides the groups (below).
  3. Choose the sizesGroups (up to 8) and Links per group (up to 20). Footer heading is optional, for example "More from Acme".
  4. Name your competitors (optional, SaaS and affiliate sites)Up to 8 names or domains, for example hubspot.com, pipedrive.com. They are used only for Pages you could add.
  5. Paste your page list (optional)Read my sitemap is on by default. Add pages it misses, or pages you have planned and not published yet: addresses one per line (full or starting with /), the SaaS SEO Factory CSV (its Hub column picks the group; priority 3 rows are left out unless you tick them in), or footer HTML or JSON. Up to 500 pages.
  6. Press Build the footerIt reads the sitemap, checks up to 240 pages a few at a time, and groups them. Usually a minute or two; you can close the page. A stopped step shows its cause and Retry.
PART 02

The groups for each kind of site

SaaS or softwareCompare (/vs/, -vs-), Alternatives, Features, Integrations, Solutions (/for/, /use-cases/, /industries/), Tools and Resources, Research and Learn (the blog and guides).
Free tools or calculatorsEach tool category from its folder (/finance/mortgage-calculator goes in Finance), else Calculators, Generators, Converters, Checkers and Templates.
Local business or agencyService areas (/areas/, /locations/, and pages like plumber-in-austin), Services, Case studies, Reviews and Learn.
Affiliate or review siteComparisons, Alternatives, Best of, Reviews, Deals and Learn. A link off your site, and a /go/ or /recommends/ link, is marked rel="sponsored".
Any other siteEach folder of your site (/recipes/ gives Recipes), the top level pages in Pages, the blog in Learn.
What is left outYour home page, legal, login, cart, tag, author and category pages, files, and any page that is missing, moved off your site, sent to the home page, or set to noindex. A group keeps the pages from your list first, then the shorter addresses.
PART 03

Edit it

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  1. GroupsRename a group, move it left or right, remove it, or add one.
  2. LinksChange a label, move a link to another group, or Take it out. Live pages not in the footer lists the pages that were left over: add any of them to a group.
  3. LookPanel light or dark, your Accent colour for the hover and the button, and the Columns (on phones it drops to two, then one). On your site the footer uses your theme’s fonts.
  4. Call to action (optional)A line and a button under the links, for example "Start your free trial" with your sign-up page.
  5. Press Save changesThe Preview shows what visitors see as you edit; saving keeps it for WordPress and the downloads.
PART 04

Put it on your site

Place on WordPressPick the site, Where (above the theme footer on every page, under the content of each page or post, or only where you put the [aha_footer] shortcode) and On (pages and posts, pages only, posts only), then press Place on WordPress. After an edit, press Update. Remove takes it off again.
Planned pagesA page on your list that is not published yet is kept as planned. Press Write it in SEO Magnets beside it to write the article: the link’s label is the search, the angle comes from its group (an honest comparison, an alternatives roundup, a how-to guide and so on), and the brief names the address to publish it at. On WordPress its link appears on its own once you publish the page, and a link to a draft or a deleted page never shows. The plugin checks this again whenever a page changes and at least every 12 hours.
Copy HTMLThe footer with its styles, to paste into your theme’s footer, a page builder’s HTML block or any other site. Planned pages are left out until they are live. Download HTML and Download JSON save the same footer as files.
Using a cache plugin?Clear its cache after placing or updating, so every page shows the new footer.
PART 05

Pages you could add

For a SaaS or affiliate site, under the footer once it is built: the comparison, alternative and review pages your footer could link that your site does not have yet.

Where the competitors come fromThe ones you named, then the ones your own pages already name: /vs/hubspot, acme-vs-pipedrive, hubspot-alternatives, /alternatives/zoho and zoho-review, up to 8 in all.
What it suggestsOn a SaaS site: you vs each competitor, competitor alternatives, and competitor A vs B. On an affiliate site: a review of each, alternatives, and A vs B. A page you already have, live or planned, is never suggested. Up to 24.
Write itA SaaS site’s pages go to SaaS Magnets, with your site and the competitor domains you typed filled in, which plans and writes its comparison and alternative pages. An affiliate site’s go to SEO Magnets as an article, with the search and an angle. Publish the page, then build the footer again to link it, or paste its address as a planned page.
No search numbersThese are page ideas your own site points to, not a measure of demand. To check the searches first, run Money Search Finder in Keyword Research with I sell online and the same competitors.
PART 06

Your limits

Builds a month30each reads your sitemap and checks your pages
Pages checked240per build, a few at a time
Groups8with up to 20 links each
Footers on one site5kept by the Connector
PART 07

If something looks wrong

Still stuck? Email support@anthonyhayes.me or open the help desk.
Ready to build?Type your site, pick the kind of site, then press *Build the footer*.Open Fat Footers